Max Coppersmith is the Director of Partner Alliances at Cortland Advisors, LLC. He comes to the firm with over 10 years of channel partner experience in the Telecommunications and Software industries.
He began his career with XO Communications, in Washington, DC, as a designated resource for all business partner engagements. He assisted the partner community with solution design, product pricing, contract negotiations and account management. After 5 years with XO, Max took his partner relationship experience and headed West to Silicon Beach.
It was in Los Angeles where he took the reins of his own partner channel at Globanet – a software company specializing in data migration, data archiving, and data compliance and eDiscovery. In his stint at Globanet, he was able to successfully recruit multiple channel partners and expand the company’s client base.
In 2016, was recruited to become head of another California partner channel – this time at the software company, Apica, which specialized in web site load testing and monitoring solutions. He was successful in his first year having been credited with largest partner deal in company history — a load testing solution for Finish Line’s website for the upcoming Nike Air Jordan launch.
With the knowledge and expertise gained on the West coast, Max has returned to his roots in Washington D.C. to work in the family business alongside his father, Cortland’s Chairman and CEO, Randy Coppersmith.
Max has B.A in Communication and Information Sciences from the University of Alabama, where he was also a co-founder and captain of the University of Alabama Ice Hockey team. Today he lives in Northern Virginia.